New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. 

New Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.

The result: brighter, cooler-toned hair that feels as good as it looks wash after wash.

• NEUTRALIZE Reduces brassiness and yellowing of lighter tones

• ENHANCE Doubles the color protection of New Wash Original and New Wash Rich

• PROTECT Shields hair from UV rays and repeated washing

• RESTORE Replenishes your natural vibrance and shine

• EXTEND Prevents color fade between salon appointments

ABOUT THAT SYMBOL…

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.